Doctors and other healthcare professionals today have to be competent in more than just their own subject. In order to be able to survive economically in the increasingly competitive market for health services, it is essential to have up-to-date knowledge about business management and marketing – yet the medical practitioner frequently lacks the free time to acquire this. At the same time, people’s needs and thus the demands on medicine have also changed. There is rising demand for facilities for the treatment of so-called lifestyle-influencing ailments. People want to maintain their fitness and vitality even to an advanced age – good health is perceived more and more as a basic condition for quality of life.

You should exploit these changes in the complex fields of health, preventive and clinical medicine, as an oppor tunity to establish a reputation in the field of health promotion and life-enhancing medicine, to react to the changed needs of your patients and at the same time reduce your workload through intelligent practice management. To do this, Sanguinum has now developed a new system. Sanguinum Easy Practice has been developed by doctors, practitioners of alternative medicine, psychotherapists, pharmacists, nutritionists, fitness trainers, lawyers, marketing and management exper ts, in order to open up new areas of medical activity to you and the same time provide you with strategies for publicising your range of services through intelligent marketing. This does not entail any extra work for you: Sanguinum Easy Practice provides trainingprogrammes on medical services for your staff, in order to reduce your workload. An additional component of Sanguinum Easy Practice comprises elements for a more efficient organisation of your practice, which help you to save time and money.

The medical content of Sanguinum Easy Practice is tailored to the rising demands from your patients for more vitality and a better quality of life and thus takes account of the changing needs of your target-groups - the essential precondition for the willingness of people to invest in their health by supplementing their basic healthcare provision. In the case of several Sanguinum services, which your patients themselves have to pay for, there is even the possibility of receiving a reimbursement by their healthcare insurance after a successful course of treatment: a good incentive for the patient to start the treatment and follow it through to a successful outcome.

The special feature of Sanguinum is that the package consists of elements both of traditional, orthodox medicine and of innovations from alternative medicine, which complement each other and are brought together to form a holistic medical programme under the umbrella of Sanguinum Easy Practice. At the centre of Sanguinum there are exclusively medical meaningful methods of diagnosis, prophylaxis and treatment, which represent the current state of evidence-based medicine (EBM). The object of a holistic form of preventive medicine, as provided by Sanguinum, is the improvement of quality of life through a change in lifestyle, in which your patients have to be motivated, with your help, to help themselves. The focus here is on the maxim "Most effect with minimum necessary side-effects". The medical programmes of Sanguinum Easy Practice are chiefly categorised as what is called "lifestyle medicine". This subdivision of preventive medicine not only serves to optimise health, vitality and stamina but also, and par ticularly, to strengthen the immune system, to slow down the aging process and to reduce the risk-factors of chronic illnesses. This includes a balanced diet adapted to individual need, the provision of energising substances, exercise, dehabituation for smokers, work-life balance, tools for strengthening the immune system and intestinal health as well as detoxification, acid-reduction and colonic irrigation and much more. An impor tant fundamental element is rational diagnosis: holistic medicine and treatment tailored to individual needs can only be offered by someone with a precise knowledge of the patient’s present condition.